About Gravity Thinking
Creating emotional connections between consumers and brands in digital and social.
For decades marketers have been told by all the greats to ‘Love the Brand’. Why bother? It’s simple: if you love the brands you wo...
BRAND: DANCING WITH THE TECHIES Every year dozens of brands descend on Austin to show their innovations and ride on the coa...
CULTURE: IDEAS ARE KING
Ideas are the lifeblood of SXSW, there is a pitch on every corner, in every bar and on every stage so it was hugely interesting to hear Mike Maples, a prodigious investor and Scott Cook the inventor of Quicken talk about how they assess and come up with ideas.
WILDCARD: DON'T MESS WITH CINDY
It is not often you meet a billionaire entrepreneur who is female let alone dressed in bright pink - Cindy Whitehead in her talk "Sex bias and $1bn"
BRANDS: REAL TIME IS HERE This is the year that real time was the subject of a lot of talks and having attended a few I thought I would...
The success of Pokémon GO appears to have spawned a whole raft of discovery apps that reward 'players' for various tasks whether that be based on finding boxes and keeping them hidden to being the first to find them to literally fighting for them with other players - it is the new gaming. This might sound like one of the many faddish apps that come and go but based on the data I have seen here and the numbers of people signing up and playing it could be a huge opportunity for brands. Unilever have recently invested heavily in Snatch http://www.snatchhq.com/ , a free to play, virtual treasure hunt. Using augmented reality, grab parcels hidden around you virtually, then protect them from others who are trying to Snatch from you. Prizes range from a free holiday, tickets to a gig, rewards and even hard cash. I met Jo the founder at a Tech event he talked of how he has raised a huge VC investment within a month for the app. There are others around including Seek http://www.seekadventureapp.com/. Whether it is a fad or not it is here right now and a great opportunity for brands to get involved. Anecdotally I heard that a woman spent 3 hours and walked the equivalent of a half marathon collecting enough rewards to get a $100 Amazon voucher - I guess the biggest challenge is to make it relevant and not just a compers paradise !
Adam Grant is a fellow at Wharton and a hugely charismatic speaker, anyone who can get 3,000 people trying to clap their favorite song to their seated neighbor has the ability to inspire people !