We are proud and delighted to be presenting on the main stage @SMWLDN on how we are helping our Clients avoid falling into 'Uncanny ...

Uncanny Valley - our talk @smwldn 13th September

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We are proud and delighted to be presenting on the main stage @SMWLDN on how we are helping our Clients avoid falling into 'Uncanny Valley' 
The talk will focus on the rapidly evolving nature of technology has resulted in a new connected society where social media has given people a bigger share of voice in the conversation. This has fundamentally changed the relationship between people and brands, there is now an expectation of transparency and brands need to talk to people as people.
The problem is that social channels are intrinsically human and brands struggle to define how they should communicate resulting in either a confusing schizophrenic personality or at worst – through the use of bots – where very few of the important human personality traits are displayed. This means they create a sense of unease and often end up in ‘uncanny valley’ as they forget all people aren’t the same and they adapt to speak to different people in different ways. Discovering a clear multi-dimensional brand personality allows them to differentiate and creates a foundation that allows brands to escape ‘uncanny valley’ and unlock the potential of social media.
Using practical examples, data including IBM Watson and Crimson Hexagon and psychology techniques, brands can evaluate what type of ‘human’ people think they really are and what personality traits their communications portray. We will then show how we decide what type of human a brand wants to be and the implications this has for all technology led communications.
Speakers will be:
Martyn Gooding – Creative Director, Gravity Thinking
Michaela MacIntyre – Business Director Gravity Thinking
Adam Nickson, Marketing and Communications Director, Hyundai Motor Company UK



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